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The Sports Index: News, stock quotes, analysis
Caitlin Clark named brand ambassador for Dick's Sporting Goods & Foot Locker. FC Porto launches performance-linked bond. Sporttrade institutional investments. Sports contracts 70% of volume, analysts wonder if prediction markets are the future of stock market. Goldman Sachs says "sports boom continues." Much more...
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The sports index, a key player in the sports stock market, delivered updates on sports business news this Friday after the closing bell.
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Of bunker-busters, ball-busters and deal-busters. The latest two genius trolls in sports MARketing emanated from retailer Columbia Sportswear (COLM:NYSE). The Sports Index give up props and creds. This time, the retailer "teases tech billionaires with doomsday bunker" offer designed to appeal to the average Joe or Josie who might want their own apocalypse safe space replete with outdoor gear, survival equipment and other supplies. KGW NBC8 has details. The last time Columbia struck marketing gold was with an epic troll of flat earthers. COLM shares were trading ▲28.41% YTD as of Monday morning. The previous week, Columbia posted earnings and revenues that topped analyst expectations. It wasn't April Fools Day but the day before Halloween is now called Mischief Night. Look for more innovative marketing on these two days going forward. Maybe there should be one every quarter, perhaps a Winter Solstice "Darkest Hours Day," or a stock market "Triple Witching Day."
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