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George Veras - 10-time sports Emmy producer, NFL Today alum
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The Sports Index sports stock market and sports business news posted Friday after closing bell. Year-to-date performance chart for 12-index composite, individual indices, and related market sectors. Full list of charts in weekly newsletter and at STOCKS link
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One of the standard-bearers of The Sports Index 25 pure-play sports stock market assets is sneaker and athletic apparel provider Nike Inc. (NKE:NYSE). This week, Nike posted fourth quarter and full-year fiscal 2026 results, per Businesswire. It topped earnings and revenue projections. However, NKE shares "fall after cautious executive commentary on demand," writes Bloomberg. "Don't be fooled by the headline: Tariff refund inflates Nike's FQ4 EPS, margin," writes Seeking Alpha. "Tariff refund lifts Nike earnings," per Guru Focus. "Tariff refunds could quietly supercharge corporate earnings," writes Los Angeles Times. Investors should keep in mind that the tariff refund is a one-time windfall and next quarter's financials will be based solely on revenues versus expenses. "Nike tops estimates but warns of further sales declines as China slump deepens," writes Investing.com, per Yahoo Finance. Demand for Nike products in China has taken a stark downward turn in recent months, most notably after the Trump administration's drastic tariff attempts. However, at least one analyst believes "Nike turnaround tested but 'this is the bottom,'" per Proactive Investors, via Yahoo Finance. Nonetheless, dominoes will collide. Stock of retailer JD Sports Fashion (JDSPY:OTC, JDS:LSE), which has a substantial distribution partnership with Nike, "falls on read-across from Nike warning," writes Proactive Investors. And how did investors react this week? The five-day chart tells the story.
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